World’s Most Popular Fragrance Revealed

Rihanna’s Fenty Beauty Valuation loves smelling fresh. Whether you like something light and floral or something more luxurious, choosing your signature perfume is a big decision. Luckily, online beauty retailer Hey Discount has analysed Google searches and TikTok views to establish which scents were the most loved in 2022.

Top of the list is Baccarat Rouge 540 by Maison Francis Kurkdjian, which was a huge hit on the social media platform, receiving over 100 million views on TikTok with a fragrance score of 9.52 out of 10. The feminine scent has notes of amber and blood orange and is perfect for those who want to smell bold.

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Another big favourite is Gris Dior by Tom Ford, which has been a long-time fragrance of singer Adele who says it encapsulates her sense of strength and confidence. The perfume, which has notes of musk and sambac jasmine, is also a best-seller for the French house Hermes, which launched it in 2012.

Last on the list is FAME by Paco Rabanne, which is inspired by the enchanting twilight hour in the desert and the primal instincts awakened. The gold-coloured perfume has a cult following with legions of fans, including London cool-girl Alexa Chung.

Other fragrances to make the cut include Santal 33 by niche New York-based brand Le Labo, which has a woody iris scent that’s loved by men and women, as well as YSL Black Orchid with its heady blend of black truffle, Mexican chocolate, patchouli and musks. It’s been a big perfume in Canada, Australia, Russia and Egypt.